Search engine optimization scares many newbie online marketers. But it can be relatively painless if you follow the right guidelines. Whether you like it or not, you are going to have to get comfortable with online marketing practices, and SEO is right there at the top of the list. But it is important to note that much has changed in favor of the browser since the early days of this online marketing technique. These days more engines are ranking by relevancy than keywords, and that’s a good thing for the improvement in quality that content has seen across the web. By using multiple factors for ranking websites, there is now a more accurate way than ever before for one to know which sites are the best and which are not. And if you understand how it all operates, then you can use SEO in a simple and painless way. You will just need to follow these guidelines:
1. Content above all else.
By content, that means quality content. Stop worrying about how many times that you have used a certain keyword. When you are starting out and writing content, make sure that it is the best it can be, and that it has a unique voice and structure that lends itself to success on the World Wide Web. You will also need to consider the frequency with which you build content. Don’t let the quality suffer just because you feel that you have to move content. At the same time, do not rest on your laurels. The Internet is a place teeming with talented people and excellent websites. If you expect your past accomplishments to hold up under the gun of some of these competitors, you will be sadly mistaken. At the end of the day, it’s all about the level of passion that you have for your subject matter, and how you express that passion to your audience.
2. Proper tagging
Tagging will not make you an instant success, but doing it improperly by stuffing keywords that do not pertain to the specific content of the story is a surefire way to send your sites down the rankings. Proper tagging is not as hard as it may seem if you have an outsider’s perspective on the issue. What you need to do is read back through your post, or if it is a video-audio post, watch and listen. Take notes of keyword subjects that are covered. When you’re done taking notes, voila, your tagging is done for you.
3. Don’t forget the sizzle.
Catchy headlines give all forms of content a sizzle. Make sure the keywords are relevant to the story, phrase them in a compelling way, and make sure you let your social media followers know.
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