Your website is built, but, that’s not the end of the story. A lot of work still has to be done, for example, you still have to drive traffic to your site. It’s not enough to just put a website on the internet and leave it to attract visitors. It cannot do that on its own. One of the ways to make your webpage popular on the internet is through SEO or search engine optimization. But, many website owners think they already know what they are doing when it comes to search engine optimization. Sometimes, even seasoned experts can commit mistakes. Here are some of these mistakes.
1. High keyword density – Keywords are very useful, but they have to be used properly. The first thing to remember is not to place too many keywords in the content, because then, search engines may think that your site is just full of spam. At the same time, your content will look ridiculous with too many keywords. You must also keep in mind that your real audience are the people-not the search engines. Too many keywords will make your content unnatural. Visitors will immediately click exit at the sight of too many keywords.
2. Bad or no internal linking – Internal links make it easy for your visitors to navigate your site. They should allow a visitor to go from one page to another in a systematic way, such that they are led from the homepage to specific parts of your site and back. Proper internal linking is good for both the visitors and the search engines.
3. Too many technical words – Just because you think you are an expert in your field does not mean you have to flaunt all the jargon that only you and professionals in your field can understand. If you generate informative content, use words that the general public can comprehend. Many of the potential customers visiting your webpage do not the have special knowledge you possess, so, chances are they will not understand the same things as you. The content should inform your customers in a way that they will immediately understand everything you are telling them. Do not include difficult words without explaining them.
4. Not enough link building efforts – Link building is a regular task just like content generation. Even if your website has gone to the first page of Google SERPs, you still have to continue your link building efforts. The goal is to generate as many backlinks as you can. There are many ways for you to create these links. You can put them in blog posts, press releases, articles and forum comments. Link building should not only be about generating as many links as you can. This is not a contest of going for a million backlinks. This is mostly about relevant links. Quality is more important than quantity. Take advantage of sites that are related to yours when generating backlinks.
5. Not updating your website – You cannot be too preoccupied with link building and article submissions that you forget to update your own page. If your webpage is already three years old and nothing new takes place, your customers will be left wondering if it is still active. Fill your site with fresh content. Update your visitors on new information, upcoming events, promos or new products.
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